25: Plastic-free beauty?

pink lipstick with green case

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Some things are easier to replace than others. Some products have become so enshrined in the plastic stuff that finding alternatives is almost impossible. Last week I set myself a challenge to fill a make-up bag with products that were totally free of single-use plastic. I made it even more difficult for myself by limiting the products to ones that were not tested on animals…I failed!

I live near a small town in England. Luckily it still has a thriving town centre with lots of shops – both chains and independents. I visited three chemists (pharmacies, for our American friends), two department stores, the Body Shop, a health food shop and a couple of clothes shops that sell cosmetics. All I could find were a small selection of pencils (for eyes, brows and lips), nail varnish in glass bottles with plastic tops (as most of them are), and a handful of make-up kits/palletes that were in cardboard boxes with metal liners.

Although I’m sure they exist, I didn’t find any lipstick, mascara, face powder, concealer or bronzer/blusher that wasn’t contained in plastic. Standing in front of a wall of make-up in Boots the chemist, I was staggered by just how much plastic was sitting there, all shiny and new, and all of it destined to float around our planet for ever. I must admit, it was pretty depressing.

So, what can we do? Well, we can start by choosing the few non-plastic options that do exist; for example, pick a wooden kohl pencil instead of a plastic-sheathed eyeliner and look for make-up kits in the cardboard boxes when you want to treat yourself. I found lovely sets made by Urban Decay, Bleach London, and Marks & Spencer, all of them cruelty-free and none of them very cheap. Alternatively you can stop wearing make-up altogether! Too much?…Yes, fair enough. For some of us that is a step too far.

There is one other thing we can do. Talk to the shop assistants. If you have time, write to the manufacturers too and ask them to do something about it. There was one bright spot on my almost failed mission. When I went into the Body Shop – where everything was pretty much all plastic except for some sponges and hair brushes – I asked if they sold solid bar shampoos. The lady behind the counter said they didn’t but they were currently in the process of developing them. She said I was the third customer who had asked her for some that day, and it was the same around the country. She said the company can’t ignore what the customers want. Of course they can’t! They’d be crazy to! So, the next time you’re passing your favourite make-up supplier, ask them when they’re going to change the plastic packaging; when they’re going to sell bar shampoo or mascara in metal containers, or whatever else you’d like to see. The more we ask the more it will change. And it just has to, doesn’t it?

Finally, if you want to make sure your make-up is also cruelty-free and/or vegan, you can search for your favourite brand on the PETA website at https://features.peta.org/cruelty-free-company-search/index.aspx

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